Designed to enhance the charm of natural indigo, in partnership with the prestigious Buaisou workshop, and elevated by the art of gifting.

In Tokushima, Japan, the birthplace of indigo dyeing, the finest indigo is harvested to create pieces that honor this ancient art.

Buaisou embodies a deep devotion to this craft, mastering every step of the indigo journey. From cultivating the plants to the alchemy that transforms the leaves into sukumo (fermented indigo), their process is a true symphony of passion and expertise.

Each piece they create is a living canvas, infused with the essence of indigo. Their deep, mesmerizing shades reflect the harmonious union of nature and art. Their hand-dyed indigo jeans, launched in 2018, symbolize this commitment, with every thread crafted with meticulous care.