Designed to enhance the allure of natural indigo, in collaboration with the renowned Buaisou indigo workshop, and elevated by the art of gifting.

In Tokushima, Japan, the birthplace of indigo dyeing, the finest indigo is harvested to create pieces that celebrate this traditional craft.

Buaisou embodies a deep reverence for this art, embracing the entire journey of indigo. From cultivating the plants to the alchemical transformation of the leaves into sukumo (fermented indigo), their process is a symphony of dedication, expressed at every stage of creation.

Each piece they produce is a canvas, infused with the essence of indigo. The rich, captivating hues reflect the harmonious fusion of nature and craftsmanship. Their hand-dyed indigo jeans, launched in 2018, symbolize this commitment, with each thread showcasing meticulous artistry.