Fortifying Shampoo Izumi Tonic: Inspired by yu-su-ru, the traditional Japanese beauty practice of bathing hair in rice water, this shampoo gently cleanses, strengthens fine hair, and thickens the fiber. Specially formulated to combat hair fragility and breakage, this shampoo is enriched with powerful natural ingredients. It nourishes and revitalizes hair while reinforcing its internal structure for increased resilience.

Fortifying Revitalizing Conditioner Izumi Tonic: Infused with rice water, this creamy, lightweight conditioner hydrates, nourishes, and strengthens fine, weakened hair. Shu Uemura’s Fortifying Revitalizing Conditioner Izumi Tonic is enriched with natural ingredients such as ginseng extract and ginger root extract, known for their fortifying and stimulating properties. This unique formula penetrates deeply into the hair, nourishing from within for visibly stronger and more resilient hair.

Fortifying Energizing Water Izumi Tonic: Inspired by yu-su-ru, the traditional Japanese beauty practice of strengthening hair by bathing it in rice water, this fortifying treatment offers the benefits of rice water to your hair. Izumi Tonic, a pioneering product infused with rice water, helps achieve shinier, stronger, and healthier hair. Suitable for all hair types—whether normal, dry, damaged, or dull—the fortifying water instantly revives tired hair, deeply revitalizes it, and restores shine and vitality.