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November 11 2023
Experience K 2023: the annual Kerastase salon congress throughout Canada
The past November 5th, Rachel and Rose traveled to Cancun, Mexico, specifically to the Secrets the Vine hotel to attend the annual Kérastase congress. Every year, all Kérastase salons across Canada are invited to participate in Experience K. In this article, we present to you the highlights of this annual gathering that celebrates the art and passion of hairstyling.
During these four days, Rachel and Rose participated in themed cocktails, meetings among salons and L'Oréal employees, as well as several training sessions regarding the upcoming innovations at Kérastase in 2024 and all the current trend topics.
At the Experience K event, Rachel and Rose benefited from enriching training sessions that highlighted the exciting new ranges to come from Kérastase, as well as innovative products slated for launch in 2024, both under Kérastase and Shu Uemura. A little insider information: a new complete range is set to make its debut, an oil will undergo a complete reformulation, and two new products will be added to the Color Lustre and Ultimate Reset lines. Experts shared in-depth knowledge on current hair trends, emphasizing crucial topics such as scalp care, solutions for dry hair, proper use of hair oils, and the impact of menopause on hair health, particularly in relation to hair loss. Furthermore, the significance of a dynamic presence on social media was underscored, with practical tips for effectively integrating these platforms into the online strategy. These training sessions not only strengthened professional skills but also allowed exploration of the latest advancements, keeping abreast of the ever-evolving landscape of the hair industry.
Engaging with fellow salons across Canada at Experience K was truly enriching. The opportunity to connect with other professionals in the hairstyling industry proved to be an invaluable experience. Networking with individuals who share our passion allowed for exciting exchanges about the daily realities and challenges we face in our craft. We extend our gratitude to everyone who crossed our path during this stay, and we eagerly anticipate reconnecting with them next year. The sense of camaraderie and shared dedication to our craft made these encounters not only informative but also inspiring. Looking forward to the continued growth of these connections in the coming years!
We would like to extend our heartfelt thanks to the entire team at L'Oréal for the outstanding organization of this congress. Your dedication and professionalism have played a pivotal role in making this event a memorable and enriching experience. Every meticulously planned detail has been noticed and appreciated, from the engaging training sessions to the stimulating networking moments. Thank you for creating an environment conducive to learning, inspiration, and the exchange of ideas within our professional community. We are grateful for the opportunity to be part of this exceptional event and applaud the commitment of the entire L'Oréal team. We look forward to collaborating again in the future. Thank you for your ongoing dedication to excellence and innovation in the hairstyling industry.
In summary
In conclusion, Experience K 2023 was more than just a conference; it was a thrilling celebration of the art of hairstyling. We leave inspired, enriched with new knowledge, and connected with valuable relationships with colleagues from across the country.
A huge thank you to everyone who contributed to making this experience a success. We look forward to putting into practice what we've learned and applying the latest trends in our salons. Here's to next year!