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August 7th 2025
Experience the renewed magic of Majirel: a haircolor by L'Oreal Professional
Majirel needs no introduction — this iconic permanent hair color has been a favorite among professionals for years. Today, it reinvents itself for an enhanced experience: gentler on the hair, more pleasant to use, and firmly focused on the future.
When you invest in professional hair care products, you can be assured of achieving visible and long-lasting results.
1. An Enhanced Sensory Experience
The new formula features Anti-Odor Technology, reducing the smell of ammonia by up to 64%, while maintaining the high color performance L'Oréal Professionnel is known for. The result: a more pleasant salon experience for both stylists and clients — with no compromise on quality.
2. Intensified Care & Powerful Ingredients
Majirel remains true to its identity as a care-focused color, with an even greater emphasis on hair benefits. The new formula delivers 3× more conditioning agents.
Infused with Ionène G™ and Incell™ technologies, it strengthens, protects, and revitalizes the hair fiber — delivering intense color with soft, shiny, and healthy-looking results. The vegan formula is crafted without any animal-derived ingredients.
3. Consistently Reliable Performance
Majirel continues to offer up to 100% grey coverage with even, precise results. It lifts or darkens up to 3 levels, depending on the desired effect.
4. Eco-friendly packaging and greener production
L'Oréal Professionnel's commitment to sustainability is also reflected in the packaging of the new Majirel. The tube is now made from 95% recycled aluminum, while remaining fully recyclable (except for the cap).
But the innovation doesn't stop there: Majirel is now produced in a factory certified to run on 100% renewable energy, marking another important step toward a more planet-friendly hair coloring solution — all without compromising professional quality.
5. An enriched and intuitive palette for amplified creativity
The new Majirel reinvents itself with a redesigned and enhanced palette, offering professionals a clear and practical organization. Shades are now grouped into color-coded families, an intuitive visual system that greatly simplifies the reading and selection of tones. This streamlined classification saves time during color choice while encouraging creativity by providing an immediate understanding of the chromatic possibilities.
In summary
Despite its new formulation, Majirel retains its full identity. Clients will find everything that has made Majirel renowned: reliable results, intense and long-lasting colors, and the same comfortable application. A smooth evolution with no compromise on the salon experience.
Professional salon treatments and colorations are essential for maintaining the health and beauty of your hair. Tailored to every hair type, they provide long-lasting results and personalized care. Investing in a complete routine recommended by experts ensures stronger, protected, and radiant hair every day.