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Kim Lévesque-Lizotte: Marcel Pelchat's new ambassador

Finally, the secret is revealed!

The Québécois screenwriter and author has partnered with Salon Marcel Pelchat to unveil all her hair beauty secrets.

Discover now the story behind this partnership!

Kim Lévesque-Lizotte's family history and the Marcel Pelchat Salon.

A true story that can't be invented!

To watch the video, click on the image above.

Kim Lévesque-Lizotte's family history and the Marcel Pelchat Salon.

A true story that can't be invented!

To watch the video, click on the image above.

The shooting: May 18, 2024

The team from Salon Marcel Pelchat went to the Pierre-Lassonde Pavilion at the Musée National des Beaux-Arts du Québec to film the most important advertising campaign in its history. 

Discover the iconic text written by Kim Lévesque-Lizotte to tell the story of the women in her family with Salon Marcel Pelchat.

Aude Tchigique, Les Productions Krow: Production Manager

Jean-Gabriel Morin, Les Productions Krow: Director

KEDL Visual Solutions: Photographer

Kim Lévesque-Lizotte: Lead Actress and Writer

Lyne Tremblay: Makeup Artist

Mat Turgeon, MED Numérique: Producer

Michael Kelly, Les Productions Krow: Art Director

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